On the value of customer loyalty programs : a study of point programs and switching costs
by Henrik Sällberg
| Year of publication: |
2004
|
|---|---|
| Authors: | Sällberg, Henrik |
| Publisher: |
Linköping : Dep. of Computer and Information Science, Linköping Univ. |
| Subject: | Beziehungsmarketing | Relationship marketing | Unternehmenswert | Firm value |
| Extent: | 127 S graph. Darst |
|---|---|
| Series: | Linköping studies in science and technology / Thesis. - Linköping : Linköpings Univ., ISSN 0280-7971, ZDB-ID 2201391-X. Dissertation from the Swedish Research School of Management and Information Technology / Licentiate thesis. - Linköping : Linköpings Univ., ZDB-ID 2201422-6. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Linköping, Univ., Diss., 2004 |
| ISBN: | 91-85295-38-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002805414