On top of the game? : the double-edged sword of incorporating social features into freemium products
Year of publication: |
2022
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Authors: | Rietveld, Joost ; Ploog, Joe N. |
Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 43.2022, 6, p. 1182-1207
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Subject: | business models | freemium | network effects | platform markets | product strategy |
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