On trademarks and innovation : a retrospective, 10 years later
Meindert Flikkema, Carolina Castaldi and Ard-Pieter de Man
| Year of publication: |
2025
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|---|---|
| Authors: | Flikkema, Meindert ; Castaldi, Carolina ; Man, Ard-Pieter de |
| Published in: |
Industry and innovation. - London [u.a.] : Taylor & Francis, ISSN 1469-8390, ZDB-ID 2020057-2. - Vol. 32.2025, 9, p. 1081-1086
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| Subject: | branding | innovation | measurement | services | Trademarks | Innovation | Markenführung | Brand management | Markenrecht | Trademark law | Markenartikel | Brand | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13662716.2025.2538842 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015531643