One size does not fit all : optimizing size-inclusive model photography mitigates fit risk in online fashion retailing
Yerong Zhang, Iina Ikonen, Jiska Eelen, Francesca Sotgiu
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhang, Yerong ; Ikonen, Iina ; Eelen, Jiska ; Sotgiu, Francesca |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 53.2025, 2, p. 643-672
|
| Subject: | Body size similarity | E-commerce | Inclusivity | Model photography | Perceived risk | Electronic Commerce | Online-Handel | Online retailing | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01034-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015508882