One-to-one marketing and customer loyalty in electronic commerce : an empirical analysis
Pippow, Ingo ; Eifert, Dietmar ; Müller, Günter. IIG. Hrsg.: G. Müller ...
| Year of publication: |
2003
|
|---|---|
| Authors: | Pippow, Ingo ; Eifert, Dietmar ; Müller, Günter |
| Publisher: |
Freiburg im Br. : IIG |
| Subject: | Electronic Commerce | Kundentreue |
| Extent: | Getr. Zählung graph. Darst. |
|---|---|
| Series: | IIG-Berichte. - Freiburg i. Br. : IIG, ISSN 0945-800X. - Vol. [20]03,2 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004908587