Online auction segmentation and effective selling strategy : trust and information asymmetry perspectives
Year of publication: |
August 2017
|
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Authors: | Tu, Yanbin ; Tung, Y. Alex ; Goes, Paulo |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 18.2017, 3, p. 189-211
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Subject: | Online trust | Information asymmetry | Auction segmentation | Selling strategy | Trust enhancing strategies | Transaction enhancing strategies | Asymmetrische Information | Asymmetric information | Vertrauen | Confidence | Auktionstheorie | Auction theory | Internet-Auktion | Online auction | Verkauf | Selling | Auktion | Auction | Electronic Commerce | E-commerce |
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