Online brand communities : using the social web for branding and marketing
Francisco J. Martínez-López, Rafael Anaya-Sánchez, Rocio Aguilar-Illescas, Sebastián Molinillo
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Martínez-López, Francisco J. ; Anaya-Sánchez, Rafael ; Aguilar-Illescas, Rocio ; Molinillo, Sebastián |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
Cham : Springer |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Kundenbindung | Customer retention | Motivation | Betriebliche Wertschöpfung | Value creation | Online-Community | Soziale Software | Markenpolitik | Social Media |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | viii, 253 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 217-253 Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 3-319-24824-3 ; 978-3-319-79684-0 ; 978-3-319-24824-0 ; 978-3-319-24826-4 |
| Other identifiers: | 10.1007/978-3-319-24826-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011166