Online brand community engagement: Scale development and validation
Year of publication: |
2015
|
---|---|
Authors: | Baldus, Brian J. ; Voorhees, Clay ; Calantone, Roger |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 5, p. 978-985
|
Publisher: |
Elsevier |
Subject: | Online brand communities | Scale development | Branding | Consumer motivation | Brand community |
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