Online branding : development of hotel branding through interactivity theory
Year of publication: |
December 2016
|
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Authors: | Barreda, Albert A. ; Bilgihan, Anil ; Nusair, Khaldoon ; Okumus, Fevzi |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 57.2016, p. 180-192
|
Subject: | Brand knowledge | Brand awareness | Brand image | Brand value | Online branding | Website interactivity | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenimage | Website | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Social Web | Social web | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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