Online complaint handling : a text analytics-based classification framework
Birce Dobrucalı Yelkenci, Güzin Özdağoğlu and Burcu İlter
| Year of publication: |
2023
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|---|---|
| Authors: | Yelkenci, Birce Dobrucalı ; Özdağoğlu, Güzin ; İlter, Burcu |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 5, p. 557-573
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| Subject: | Complaint handling | Machine learning | Social CRM | Text analytics | Twitter | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Beschwerdemanagement | Complaint management | Klassifikation | Classification | Data Mining | Data mining | Text |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2022-0188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313058