Online compulsive buying as a coping strategy for self-uncertainty : the moderating role of gender in China
Year of publication: |
2022
|
---|---|
Authors: | Liu, Yanan ; Unger, Alexander ; Bi, Chongzeng ; Papastamatelou, Julie ; Raab, Gerhard |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 21.2022, 4, p. 418-437
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Subject: | Gender | online compulsive buying | self-uncertainty | China | Geschlecht | Konsumentenverhalten | Consumer behaviour | Kaufsucht | Compulsive buying | Frauen | Women | Online-Handel | Online retailing |
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