Online compulsive buying as a coping strategy for self-uncertainty : the moderating role of gender in China
Yanan Liu, Alexander Unger, Chongzeng Bi, Julie Papastamatelou, and Gerhard Raab
Year of publication: |
2022
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Authors: | Liu, Yanan ; Unger, Alexander ; Bi, Chongzeng ; Papastamatelou, Julie ; Raab, Gerhard |
Subject: | Gender | online compulsive buying | self-uncertainty | China | Geschlecht | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kaufsucht | Compulsive buying | Frauen | Women |
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Online Resource