Online consumer behaviour of mass-customised apparel products : a hierarchy of traits approach
Year of publication: |
2017
|
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Authors: | Ribeiro, Liliana Simões ; Duarte, Paulo ; Miguel, Rui |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 2, p. 158-171
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Subject: | Consumer behaviour | Mass customization | Traits | Apparel | E-commerce | 3M model | Konsumentenverhalten | Online-Handel | Online retailing | Electronic Commerce | Mass Customization | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry |
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