Online consumer behaviour of mass-customised apparel products : a hierarchy of traits approach
Liliana Simões Ribeiro, Paulo Alexandre Oliveira Duarte and Rui Miguel
| Year of publication: |
2017
|
|---|---|
| Authors: | Ribeiro, Liliana Simões ; Duarte, Paulo ; Miguel, Rui |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 21.2017, 2, p. 158-171
|
| Subject: | Consumer behaviour | Mass customization | Traits | Apparel | E-commerce | 3M model | Konsumentenverhalten | Online-Handel | Online retailing | Electronic Commerce | Mass Customization | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-07-2016-0068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011661959