Online consumer reviews of a sport product : an alternative path to understanding brand associations
Antonio S. Williams, Yoon Heo, Jun Woo Choi and Zack P. Pedersen and Kevin K. Byon
| Year of publication: |
2023
|
|---|---|
| Authors: | Williams, Antonio S. ; Heo, Yoon ; Choi, Jun Woo ; Pedersen, Zack P. ; Byon, Kevin K. |
| Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 13.2023, 5, p. 530-547
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| Subject: | Brand association | Consumer-based brand equity | Correspondence analysis | Online consumer review | Sporting goods industry | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Sportartikelbranche | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Sportmarketing | Sports marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBM-07-2022-0063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380739