Online consumers' switching behavior : a buyer-seller relationship perspective
Year of publication: |
2009
|
---|---|
Authors: | Li, Dahui ; Browne, Glenn J. ; Wetherbe, James C. |
Published in: |
Contemporary research in e-branding. - Hershey, Pa. : Information Science Reference, ISBN 978-1-59904-815-4. - 2009, p. 216-227
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
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