Online creators' strategic cooperation in two-sided synchronous UGC market : empirical evidence from a livestreaming platform
| Year of publication: |
2025
|
|---|---|
| Authors: | Wu, Bingyi ; Liu, Charles Zhechao ; Zhu, Hongyi |
| Published in: |
Information & management : the international journal of information systems applications. - Amsterdam [u.a.] : Elsevier Science, ISSN 1872-7530, ZDB-ID 2013193-8. - Vol. 62.2025, 2, Art.-No. 104095, p. 1-22
|
| Subject: | Homophily | Livestreaming | Network effects | Online cooperation | Reciprocity | Resource-based view | Two-sided markets | User-generated content | Netzwerkökonomik | Network economics | Ressourcenorientierter Ansatz | Social Web | Social web | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Internet |
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