Online customer engagement through blogs in India
Sanjeev Verma
| Year of publication: |
2014
|
|---|---|
| Authors: | Verma, Sanjeev |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 13.2014, 1/4, p. 282-301
|
| Subject: | behavior | blog | cognition | customer engagement | emotion | netnography | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Emotion | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies | Indien | India | Kognition | Cognition | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010474776