Online customer experience in Indian digital banks impacting continuous intention usage : Generation Y and Z perspective
Puneett Bhatnagr and Anupama Rajesh
| Year of publication: |
2025
|
|---|---|
| Authors: | Bhatnagr, Puneett ; Rajesh, Anupama |
| Published in: |
Journal of financial reporting & accounting : JFRA. - Bingley : Emerald, ISSN 2042-5856, ZDB-ID 2490369-3. - Vol. 23.2025, 2, p. 830-850
|
| Subject: | Continuous usage intention | E-loyalty | E-trust | Online customer experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Electronic Commerce | E-commerce | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFRA-11-2023-0638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015418964