Online customer loyalty : forecasting the repatronage behavior of online retail customers
Roberta C. Nacif
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Nacif, Roberta C. |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Schätzung | Estimation | Theorie | Theory | Europa | Europe | Deutschland | Germany | Electronic Commerce | Markentreue | Kaufverhalten | Internet |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 361 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2002 |
| Notes: | Pb. : EUR 54.90 |
| ISBN: | 3-8244-7910-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001825931