Online customized strategy for manufacturers to counter showrooming behavior in a dual-channel supply chain
Qian Lei and Juan He
| Year of publication: |
2024
|
|---|---|
| Authors: | Lei, Qian ; Juan, He |
| Published in: |
IMA journal of management mathematics. - Oxford : Univ. Press, ISSN 1471-6798, ZDB-ID 2045093-X. - Vol. 35.2024, 4, p. 715-735
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| Subject: | showrooming | dual channels | consumer behavior | customized strategy | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/imaman/dpae009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333094