Online engagement among restaurant customers : the importance of enhancing flow for social media users
Year of publication: |
2020
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Authors: | Kim, Bomin ; Yoo, Myongjee ; Yang, Wan |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 2, p. 252-277
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Subject: | continuance intention | customer engagement | flow | positive attitude | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Gastronomie | Restaurant industry |
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