Online fundraising for nonprofit organizations via social media marketing : a critical success factors analysis in Germany, Austria, and Switzerland
Sonja Harken, Vanessa Mertins, Michael Urselmann
| Year of publication: |
2025
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|---|---|
| Authors: | Harken, Sonja ; Mertins, Vanessa ; Urselmann, Michael |
| Published in: |
Journal of philanthropy. - Hoboken, NJ : Wiley, ISSN 3064-7878, ZDB-ID 3207188-7. - Vol. 30.2025, 3, Art.-No. e70028, p. 1-18
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| Subject: | digital fundraising | nonprofit marketing | online fundraising | social media marketing | success factor analysis | Online-Marketing | Internet marketing | Fundraising | Erfolgsfaktor | Success factor | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing | Deutschland | Germany | Österreich | Austria | Social Web | Social web | Schweiz | Switzerland |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.70028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015453332