Online grocery shoppers according to their typical shopping style : a cluster analysis
Niklas Eriksson and Minna Stenius
| Year of publication: |
2024
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| Authors: | Eriksson, Niklas ; Stenius, Minna |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 30.2024, 2, p. 48-65
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| Subject: | cluster analysis | consumer behavior | electronic commerce | Grocery shopping | market segmentation | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Lebensmitteleinzelhandel | Food retailing | Marktsegmentierung | Market segmentation | Lebensmittelhandel | Food trade | Einkaufsverhalten | Shopping behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2024.2311179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513548