Online group-buying : the effect of deal popularity on consumer purchase intention
Cheris W. C. Chow, Clement S. F. Chow, Jennifer Y. M. Lai, Lida L. Zhang
| Year of publication: |
2022
|
|---|---|
| Authors: | Chow, Cheris W. C. ; Chow, Clement S. F. ; Lai, Jennifer Y. M. ; Zhang, Lida L. |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 2, p. 387-399
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| Subject: | Einkaufsgemeinschaft | Cooperative purchasing | Kaufentscheidung | Purchase decision | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177859