Online impulse buying and cognitive dissonance : examining the effect of mood on consumer behaviour
Giovanni Mattia, Alessio Di Leo, Ludovica Principato
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Mattia, Giovanni ; Di Leo, Alessio ; Principato, Ludovica |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Konsumentenverhalten | Consumer behaviour | Distanzhandel | Distance selling | Einkaufsverhalten | Shopping behaviour | Kognition | Cognition |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 99 Seiten Illustrationen 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint laut Verlag: 13. Februar 2021 |
| ISBN: | 978-3-030-65922-6 ; 978-3-030-65923-3 |
| Other identifiers: | 10.1007/978-3-030-65923-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430509