Online Impulse Buying and Cognitive Dissonance : Examining the Effect of Mood on Consumer Behaviour

by Giovanni Mattia, Alessio Di Leo, Ludovica Principato

1. Introduction -- 2. The impulse buying -- 3. The cognitive dissonance -- 4. The affect state -- 5. Measuring the constructs of impulse buying, cognitive dissonance and affect state -- 6. On-line consumer behavior and technology acceptance models -- 7. Drivers for on-line impulse purchases of highly symbolic products -- 8. Pc-based versus mobile-based on-line shopping -- 9. Millennials and on-line shopping: the case of smartphones -- 10. The study. .

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Year of publication:	2021 ; 1st ed. 2021.
Authors:	Mattia, Giovanni ; Di Leo, Alessio ; Principato, Ludovica
Publisher:	2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Palgrave Macmillan
Subject:	Konsumentenverhalten \| Consumer behaviour \| Distanzhandel \| Distance selling \| Einkaufsverhalten \| Shopping behaviour \| Kognition \| Cognition

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Extent:	1 Online-Ressource(XI, 99 p. 2 illus.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-65923-3 ; 978-3-030-65922-6 ; 978-3-030-65924-0 ; 978-3-030-65925-7
Other identifiers:	10.1007/978-3-030-65923-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012439959