Online market entry and channel sharing strategy with direct selling diseconomies in the sharing economy era
Year of publication: |
2019
|
---|---|
Authors: | Li, Guo ; Zhang, Xuefeng ; Chiu, Su-Mei ; Liu, Mengqi ; Sethi, Suresh P. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 218.2019, p. 135-147
|
Subject: | Channel sharing | Competition | Direct selling diseconomy | Game theory | Manufacturer entry | Markteintritt | Market entry | Spieltheorie | Vertriebsweg | Distribution channel | Direktmarketing | Direct marketing | Share Economy | Sharing economy |
-
Li, Guo, (2020)
-
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie, (2017)
-
Discretionary disclosure in the presence of dual distribution channels
Arya, Anil, (2013)
- More ...
-
Online platform service investment : a bane or a boon for supplier encroachment
Zhang, Xuefeng, (2021)
-
Li, Guo, (2020)
-
Li, Guo, (2019)
- More ...