Online-Marketing im WWW in der deutschen Wirtschaft: Eine vergleichende Untersuchung in vier verschiedenen Branchen
| Year of publication: |
1998
|
|---|---|
| Authors: | Fritz, Wolfgang ; Kerner, Martin |
| Publisher: |
Braunschweig : Technische Universität Braunschweig, Institut für Marketing |
| Series: | Arbeitspapier ; 98/01 |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Working Paper |
| Language: | German |
| ISBN: | 3930166828 |
| Other identifiers: | 683347640 [GVK] hdl:10419/54808 [Handle] RePEc:zbw:tbsimw:9801 [RePEc] |
| Source: |
Persistent link: https://www.econbiz.de/10010307756