Online, offline, and buy-online-pick-up-in-store retail strategy under a dual-channel advertisement driven demand
Biswajit Sarkar, Kunomboua Anicet Cyrille Amankou, Mitali Sarkar, Yong Won Seo
| Year of publication: |
2024
|
|---|---|
| Authors: | Sarkar, Biswajit ; Amankou, Kunomboua Anicet Cyrille ; Sarkar, Mitali ; Seo, Yong Won |
| Subject: | Advertisement-driven demand | BOPS retailing | Consumer non-durable goods | Economic production quantity | Retail management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Handelsmanagement | Nachfrage | Demand | Konsumgüter | Consumer goods | Werbung | Advertising |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103979 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015117856