Online-offline competitive pricing with reference price effect
Ningning Wang, Ting Zhang, Xiaowei Zhu and Peimiao Li
| Year of publication: |
2021
|
|---|---|
| Authors: | Wang, Ningning ; Zhang, Ting ; Zhu, Xiaowei ; Li, Peimiao |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 72.2021, 3, p. 642-653
|
| Subject: | behavioural OR | e-commerce | game theory | pricing | reference price effect | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Preis | Price | Spieltheorie | Game theory | Electronic Commerce | E-commerce | Preistheorie | Price theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2019.1696154 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012500977