Online personalized recommended product quality and e-impulse buying : a conditional mediation analysis
Seth Ampadu, Yuanchun Jiang, Emmanuel Debrah, Collins Opoku Antwi, Eric Amankwa, Samuel Adu Gyamfi, Richard Amoako
| Year of publication: |
2022
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|---|---|
| Authors: | Ampadu, Seth ; Jiang, Yuanchun ; Debrah, Emmanuel ; Antwi, Collins Opoku ; Amankwa, Eric ; Gyamfi, Samuel Adu ; Amoako, Richard |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-11
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| Subject: | e-impulse buying | Online review stimuli | Product image | Recommended product quality | Satisfaction | Produktqualität | Product quality | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Virales Marketing | Viral marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102789 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209534