Online price search : impact of price comparison sites on offline price evaluations
Year of publication: |
2015
|
---|---|
Authors: | Bodur, H. Onur ; Klein, Noreen M. ; Arora, Neeraj |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 1, p. 125-139
|
Subject: | Online price search | Multiple reference prices | Price validity | Retailer quality | Price comparison site | Online retailer choice | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Price | Einzelhandel | Retail trade | Online-Handel | Online retailing |
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