Online pricing with bundling and coupon discounts
Year of publication: |
1-15 March 2018
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Authors: | Jiang, Yuanchun ; Liu, Yezheng ; Wang, Hai ; Shang, Jennifer ; Ding, Shuai |
Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 56.2018, 5 (1/15.3.), p. 1773-1788
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Subject: | online pricing | product bundling | coupon discount | nonlinear mixed-integer programming | sensitivity analysis | Leistungsbündel | Bundling strategy | Theorie | Theory | Preismanagement | Pricing strategy | Rabatt | Rebate | Preisdifferenzierung | Price discrimination | Online-Handel | Online retailing | Kundenbindungsprogramm | Loyalty program | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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