Online product presentation : the effect of product coordination and a model's face
Jungmin Yoo; Minjeong Kim
| Year of publication: |
2012
|
|---|---|
| Authors: | Yoo, Jungmin ; Kim, Minjeong |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 6.2012, 1, p. 59-72
|
| Subject: | Textilhandel | Textile distribution | Online-Handel | Online retailing | Bekleidung | Clothing | Produktmanagement | Product management | Online-Marketing | Internet marketing | Werbeträger | Advertising media | Kaufmotiv | Consumer motivation | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571551