Online product review impact : the relative effects of review credibility and review relevance
Alhassan G. Mumuni, Kelley O'Reilly, Amy MacMillan, Scott Cowley, and Brett Kelley
| Year of publication: |
2020
|
|---|---|
| Authors: | Mumuni, Alhassan G. ; O'Reilly, Kelley ; MacMillan, Amy ; Cowley, Scott ; Kelley, Brett |
| Subject: | Electronic word-of-mouth (eWOM) | online product reviews (OPR) | OPR impact | persona similarity | review credibility | review relevance | reviewer expertise | reviewer trustworthiness | usage similarity | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Glaubwürdigkeit | Credibility | Social Web | Social web | Vertrauen | Confidence | Online-Handel | Online retailing | Produktinformation | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1700740 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258242