Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap, Mor Yang Ong, Rizal Ahmad
| Year of publication: |
July-September 2017
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| Authors: | Yap, Ching Seng ; Mor Yang Ong ; Ahmad, Rizal |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 13.2017, 3, p. 1-19
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| Subject: | Attitude Towards Online Shopping | Consumers’ Product Knowledge | Malaysia | Online Product Review | Online Purchase Behavior | Toys | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEBR.2017070103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729761