Online product reviews-triggered dynamic pricing : theory and evidence
Juan Feng, Xin Li, Xiaoquan (Michael) Zhang
| Year of publication: |
2019
|
|---|---|
| Authors: | Feng, Juan ; Li, Xin ; Zhang, Xiaoquan |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 4, p. 1107-1123
|
| Subject: | pricing | online product reviews | analytical model | empirical study | Preismanagement | Pricing strategy | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Produktinformation | Product information | Preistheorie | Price theory | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0852 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153310