Online retail format choice behavior of Indian customers for reasoned purchase : a cultural perspective
Anoop Kumar Gupta and A.V. Shukla
| Year of publication: |
2019
|
|---|---|
| Authors: | Gupta, Anoop Kumar ; Shukla, A. V. |
| Subject: | India | individualism-collectivism | neural network | Online retailing | perceived risk | reasoned action | retail format choice | structural equation modeling | Online-Handel | Indien | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Betriebsform | Retail format |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2019.1611518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200794