Online retail formats and product sales performance : the moderating role of product characteristics
Hao Wang, Valerie Good, Joon Ho Lim
| Year of publication: |
2025
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|---|---|
| Authors: | Wang, Hao ; Good, Valerie ; Lim, Joon Ho |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 198.2025, Art.-No. 115509, p. 1-14
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| Subject: | Agency selling | E-retailing | Ownership | Platform selling | Retailer and supplier sales | Verkauf | Selling | Online-Handel | Online retailing | Einzelhandel | Retail trade | Verkaufspersonal | Salespeople | Lieferantenmanagement | Supplier relationship management | Vertrieb | Physical distribution | Absatz | Sales | Verkaufsförderung | Sales promotion | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115509 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015436274