Online retailer bundling strategy in a dual-channel supply chain
Ting Chen, Feifei Shan, Feng Yang, Fengmei Xu
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Ting ; Shan, Feifei ; Yang, Feng ; Xu, Fengmei |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 259.2023, p. 1-14
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| Subject: | Agency selling | Bundling strategy | Dual-channel supply chain | Pricing | Stackelberg game | Lieferkette | Supply chain | Leistungsbündel | Spieltheorie | Game theory | Online-Handel | Online retailing | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Lieferantenmanagement | Supplier relationship management | Duopol | Duopoly | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2023.108821 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302317