Online review response strategy and its effects on competitive performance
Tsz-Wai Lui, Marcin Bartosiak, Gabriele Piccoli, Vikram Sadhya
| Year of publication: |
August 2018
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|---|---|
| Authors: | Lui, Tsz-Wai ; Bartosiak, Marcin ; Piccoli, Gabriele ; Sadhya, Vikram |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 67.2018, p. 180-190
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| Subject: | Online review | Managerial response | Quantity of response | Quality of response | Response strategy | Corporate Social Responsibility | Corporate social responsibility | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Strategisches Management | Strategic management | Produktqualität | Product quality | Online-Marketing | Internet marketing | Verantwortung | Responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2018.01.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011841867