Online reviews as a source of marketing research data : a literature analysis
Michael Nche Tuma and Reinhold Decker
| Year of publication: |
2013
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|---|---|
| Authors: | Tuma, Michael Nche ; Decker, Reinhold |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012/13, 4, p. 287-316
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| Subject: | online reviews | word-of-mouth | WOM | electronic word-of-mouth | eWOM characteristics | literature analysis | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Marktforschung | Market research | Social Web | Social web | Online-Handel | Online retailing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010394750