Online reviews : the role of information load and peripheral factors
Year of publication: |
March 2016
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Authors: | Zhang, Lu ; Wu, Luorong ; Mattila, Anna S. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 55.2016, 3, p. 299-310
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Subject: | online reviews | information load | motivational state | incidental cue | temporal distance | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Informationsverhalten | Information behaviour | Informationsökonomik | Economics of information | Electronic Commerce | E-commerce | Information |
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