Online sales : a direct marketing opportunity for rural farms?
Year of publication: |
2020
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Authors: | O'Hara, Jeffrey K. ; Low, Sarah A. |
Published in: |
Journal of agricultural and applied economics : JAEE. - Cambridge : Cambridge Univ. Press, ISSN 2056-7405, ZDB-ID 2141115-3. - Vol. 52.2020, 2, p. 222-239
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Subject: | Direct sales | e-commerce | local food | online marketplaces | Direktmarketing | Direct marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour |
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