Online sales promotion in hedonic versus utilitarian product categories
Ravi Narayanaswamy and Richard A. Heiens
| Year of publication: |
2018
|
|---|---|
| Authors: | Narayanaswamy, Ravi ; Heiens, Richard A. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 1, p. 77-88
|
| Subject: | hedonic | utilitarian | sales promotion | online retailing | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Kaufmotiv | Consumer motivation | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849124