Online shopper engagement in price negotiation : the roles of culture, involvement and eWOM
Year of publication: |
2020
|
---|---|
Authors: | Levy, Shalom ; Gvili, Yaniv |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 2, p. 232-257
|
Subject: | collectivism | engagement | eWOM | involvement | negotiation | Online shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Verhandlungen | Negotiations |
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