Online shopping preferences in mass customization : a comparison between 2008 and 2021
Paolo Coletti, Thomas Aichner, and Abdel Monim Shaltoni
| Year of publication: |
2023
|
|---|---|
| Authors: | Coletti, Paolo ; Aichner, Thomas ; Shaltoni, Abdel Monim |
| Published in: |
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza. - Cham : Springer International Publishing, ISBN 978-3-031-09782-9. - 2023, p. 151-177
|
| Subject: | Digital consumer behavior | e-commerce | Mass customization | Online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Mass Customization | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-09782-9_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321999