Online-to-offline platforms : examining the effects of demand-side usage on supply-side decisions
Year of publication: |
2023
|
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Authors: | Xing, Wan ; Jha, Ashish Kumar ; Kazantsev, Nikolai ; Boh, Wai Fong |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 2, p. 1-16
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Subject: | Digital Platforms | Online-to-Offline Platforms | Vertical Relationships | Horizontal Relationships | Movie Theater Industry | Digitale Plattform | Digital platform | Netzwerkökonomik | Network economics | Lieferantenmanagement | Supplier relationship management | Filmwirtschaft | Film industry | Vertikale Integration | Vertical integration | Social Web | Social web | Kino | Movie theatre | Beziehungsmarketing | Relationship marketing | Fertigungsprogramm | Master production schedule |
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