Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Dan Ke, Anran Chen, Chenting Su
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Ke, Dan ; Chen, Anran ; Su, Chenting |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 2, p. 189-216
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| Subject: | Brand knowledge | Brand awareness | Brand image | Online trust | Effectiveness of e-business platform services | E-business platform certification system | Electronic Commerce | E-commerce | Markenimage | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Standardisierung | Standardization | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-016-9217-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527509