Type of publication: Article
Type of publication (narrower categories): Congress Report
Notes:
Horváth, Dóra and Mitev , Ariel Zoltán and Bauer, András and Csordás, Tamás and Móricz , Éva (2010) Online vs. Offline Gossip as a Source of Corporate Communicative Advantage. In: Marketing Theory Challenges in Emerging Societies - 1st EMAC Regional Conference, 2010. szeptember 24-25., Budapest.
Source:
BASE